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5 Tips to Improve Employee Communications for Open Enrollment
5 Tips to Improve Employee Communications for Open Enrollment

Effective communication from the HR department can greatly influence the open enrollment process and ensure employees make informed choices.

Cam Garriepy avatar
Written by Cam Garriepy
Updated over a week ago

During open enrollment, employees must make crucial decisions regarding their healthcare, dental, vision, and other benefits. Effective communication from the HR department can greatly influence this process and ensure employees make informed choices.

As an HR professional, you can enhance your employee communications during open enrollment by following these five helpful tips:

  1. Start early. Start open enrollment discussions with employees early and provide general info via email or letter. Follow up with detailed benefit option information.

  2. Use multiple channels. Use multiple communication channels when discussing open enrollment with employees to ensure they are well-informed and can make informed decisions, such as:

    • In-person meetings

    • Webinars

    • Social media

    • Employee newsletters

    • Company intranet

  3. Make finding information simple. Make sure all of the information about open enrollment is easy for employees to find. Consider creating a website or landing page solely for your employees to access all necessary information. Including links to this information in your email correspondences can also be helpful.

  4. Be clear and concise. Use plain language everyone can understand. Avoid jargon and technical terms.

  5. Answer questions. Employees are likely to have questions about their benefits. Be prepared to answer their questions in person, over the phone, or through email in a timely and helpful manner.

HR can follow these helpful tips to enhance communications with employees and assist them in making informed decisions concerning their benefits during open enrollment. Additionally, the following pointers can further aid in boosting employee communications during open enrollment:

  • Personalize your communications. The more personalized your communications are, the more likely employees are to pay attention to them. Try to use employee names and include information that is relevant to their specific situation.

  • Use visuals. People are more likely to remember information presented visually. Use infographics, charts, and graphs to help explain complex concepts.

  • Make it fun. Open enrollment doesn't have to be boring. Use humor and creativity to make your communications more engaging.

We believe the best way to help employees feel more empowered and happier about their health and wealth future is to help them make better decisions today.

Interested in learning more? Click here to schedule a 15 minute chat now to discuss how SelectSmart might work for you. Or simply call us at 781-583-7017 or email us at

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